I build products that connect growth, data, and user impact.
14+
Years experience
With 14+ years in marketing and 6+ years in product management, I've developed a hybrid skill set that bridges strategy, execution, and customer insight. My focus: turning complex user needs into scalable, high-performing products that drive visibility and growth.
Currently, as a Product Manager at Surfer, I lead initiatives around AI Visibility — helping brands understand and optimize how they appear across AI search engines like ChatGPT, Perplexity, and Gemini. I'm hands-on in implementing AI features, integrating AI into product workflows, and researching how AI systems surface and interpret content.
I'm passionate about how AI is redefining discoverability and SEO — and I share those insights through writing, speaking, and this podcast.
Speaking
Sharing research on AI search visibility, GEO, and how brands can stay discoverable in an LLM-dominated landscape.
Surfer Visibility Club
AI Search & Mentions
Overrepresentation in AI
AI Visibility Strategy
14+
Years in Marketing
6+
Years in Product
20+
Integration Products
3
AI Search Engines
Career
Surfer
Product Manager
2022 — Present
Leading AI Visibility initiatives — helping brands understand and optimize how they appear across ChatGPT, Perplexity, and Gemini. Hands-on with AI feature implementation, AI-powered product workflows, and LLM content research.
GetResponse
Lead Product Manager
2019 — 2022
Transitioned from marketing to product, owning 20+ integration products — Shopify, Meta, Google Ads, Salesforce, and more. Led cross-functional SaaS and e-commerce initiatives, aligning product direction with business outcomes and user success.
KROSS
Marketing Lead
2010 — 2019
Drove multi-channel growth for Poland's leading cycling brand through paid, owned, and earned media — from social campaigns and PR to integrated 360° activations across TV, digital, and retail.